Advertising Dollars Are Shifting to PPC. Now What?
As an online marketing agency, we obviously welcome the change and appreciate that our efforts are being recognized by our clients as being more efficient than other forms of advertising. We welcome...
View ArticleOnline Ad Revenues Are Down for Search Engines & It Will Get Worse
This past quarter saw significant Year over Year LOSSES in Online Ad Revenue. The economic situation of automakers has changed in 2009 and the $2.8 billion dollar online automotive advertising market...
View ArticleAndroid’s Perfect Storm
Along with the unveiling of the Android mobile platform in 2007 came the debate comparing the Andriod operating system head to head against Apple’s iphone operating system. Today, as more and more...
View ArticleLive from Digital East: Online Advertising
After introductions, the online advertising session got rolling with Alycia Kampetis Bar-Av (Hilton Hotels), Gregory Dale (comScore), Bryan Gernert (Resonate Networks), Edward Montes (Adnetik), and...
View ArticlePay For Online Ads With A Credit Card and Get Rewarded
There are millions of online advertisers in the US and my bet is that most of them aren't receiving any credit card rewards to do so. It doesn't have to be that way...
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